Social media marketing can seem complex, but it doesn’t have to be. When you put together a clear and concise marketing plan, you’ll find that it’s a lot simpler than you thought it was.
Whether it’s your first time creating a social media marketing plan or you’re just updating your current one, you’re sure to learn a few things with our guide. Here’s how you can create a simple, yet effective social media marketing plan:
BE PICKY ABOUT YOUR AUDIENCE
A lot of business owners make the mistake of trying to reach as many people as possible by putting their content everywhere they can think of.
However, putting your message in front of everyone on every social media platform, news site, and magazine out there isn’t necessarily going to make your marketing strategy effective. You need to be picky about who you’re reaching with your marketing method if you want to see results that are worth your time and money.
It’s important to remember that everything starts with a strong content marketing strategy. This is because your content marketing strategy is what your social media marketing strategy is based on. You need to make sure that the right message is reaching the right people on the right channels.
This means you need to have a deep understanding of the audience on each channel and how you can create content that is best suited to them. When you are able to turn that information into a plan, you’ll have a better idea of what you should be putting on each channel and what goals you should be reaching.
That’s all fine and good, but how exactly do you create such a social media marketing plan?
It’s simple, really. There are two basic steps to creating a great social media marketing plan. First of all, you need to have a thorough understanding of each platform. Second of all, you need to understand what you’ll be doing on each platform.
Understanding the nature of every channel and the audience that is on it is an important part in deciding whether or not your content should be there. Perhaps you’ll find that your target audience enjoys engaging with your brand on Facebook but wants to keep Snapchat as a platform for personal friends.
You’ll also discover the type of content that works best on each platform. Memes and other light-hearted forms of content may be great for Twitter but it may not be the best type of content to put on LinkedIn. Before you start putting your content on different platforms, take some time to learn about them.
Probably the biggest reason companies distribute content in the first place is to connect with their audiences. Sure, it’s important to reach your business objectives. However, it’s also important for you to do so with content written in the right tone, containing the right information, and engaging the right people.
When you get the hang of doing that, you’ll find that it’s easier to engage and interact with people on your different business platforms.
Wondering what a digital marketing agency can do for you? Get in touch with us today!