Ultimate List of Digital Marketing Statistics for 2019

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Marketing is always evolving, and it’s extremely important to ensure that you — regardless of whether you’re a marketer or business owner — are kept up to date with new developments. However, it can be difficult to find the time to read through article after article, and one way to get around it is through statistics.

Statistics provide information in a concise manner, and can help you build and fine-tune your marketing strategies. We’ve gathered a range of data to help you know the latest trends, and how you can keep up with the rest.

Search Engine Optimization Statistics

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Search Engine Optimization, also known as SEO, is the process of increasing the quality and quantity of website traffic by relying on organic search engine results. Organic search results are usually unpaid for and do not include direct traffic (i.e. users who visit the website directly) nor the purchase of ads in search engines. As search engines generally rank the content they display based on several factors such as relevance, using effective SEO strategies is vital in increasing your website’s visibility, and hence traffic. The statistics below will not only give you insights into the current SEO trends but also help you refine your strategies.

Conversion Rate Optimization (CRO)

  • In 2016, only 22% of businesses said they were satisfied with their conversion rates. (Econsultancy, 2016)
  • Having a video on your landing page can increase conversions by 86%. (Wordstream, 2018)
  • 90% of searchers were undecided about a brand before they began their search. (Status Labs, 2018)

Ecommerce

  • 84% of users would abandon a purchase if it was on an unsecured website. (Blue Corona, 2018)
  • Of all online shoppers, 46% would like more product comparisons from ecommerce sites. (Ecommerce Platforms, 2018)
  • Global retail eCommerce sales are estimated to hit $4.5 trillion by 2021. (Statista, 2017)
  • B2B eCommerce sales are expected to outgrow B2C eCommerce sales and reach 6.7 trillion USD by 2020. (Ecommerce Platforms, 2018)
  • Organic Google searches contribute to 43% of all ecommerce traffic. (Ecommerce Platforms, 2018)

Local SEO

  • 72% of prospects who did a local search went to a store within five miles. (Wordstream, 2016)
  • 82% of smartphone shoppers conducted ‘near me’ searches in 2018. (Search Engine Land, 2018)
  • 28% of searches for something in the vicinity result in a purchase. (Google, 2016)
  • 43% of shoppers do their research while in the store itself. (Wordstream, 2016)
  • Local searches lead 50% of mobile users to visit stores within a day. (Google, 2018)
  • 61% of mobile users conducting a search are more likely to reach out to a local business if they have a mobile-friendly site. (Junto, 2019)

Mobile Search

  • 96% of mobile search traffic is driven by Google. (Jody Nimetz Co., 2018)
  • More than 51% of smartphone users discovered a new company or product via searches on their mobile phone. (Google, 2018)
  • 78% of mobile searches based on location result in an offline purchase. (Junto, 2019)
  • 86% of people use Google Maps to search for a business’ location. (Junto, 2019)

Organic Search

  • Google is responsible for 94% of total organic traffic. (Web Presence Solutions, 2017)
  • 50% of searches use four words or longer. (IMPACT, 2019)
  • 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2018)
  • 70-80% of search engine users only focus on organic results. (MarTech, 2018)
  • Video content is 50 times more likely to drive organic search results as compared to plain text. (Omnicore, 2018)
  • Organic SEO is an estimated 5.66 times better than paid ads on search engines. (New Media Campaigns, 2018)
  • Placing video content in a post increases organic traffic from search results by 157%. (Search Engine People, 2017)

Voice Search

  • 65% of people between 25-49 years old speak to voice-enabled devices at least once every day. (PWC, 2019)
  • An estimated 50% of all online searches will be voice searches by 2020. (Wordstream, 2018)
  • By January 2018, there were 1 billion voice searches per month on average. (Wordstream, 2018)

Content Marketing Statistics

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Content marketing is a strategy that focuses on the creation of interesting and relevant content for the public. Instead of explicitly promoting the products or services a business offers, content marketing generates valuable information to build trust and loyalty in its target audience, with the hopes of converting them to customers. Content marketing statistics help you understand other marketers’ strategies and the techniques you can adopt or adapt to suit your brand and target audience.

Blogging

  • One in ten blog posts is compounding, meaning organic search increases their traffic over time. (HubSpot, 2016)
  • 36% of people prefer reading headlines that are list-based. (IMPACT, 2019)
  • 81% of B2B companies use blog posts as a content marketing tactic. (Content Marketing Institute, 2016)
  • 66% of marketers used blog posts in their social media content. (Social Media Examiner, 2019)
  • Among business blogs, listicles are the most popular blog post format. (Responsive Inbound Marketing, 2019)
  • Including statistics in blog posts help to increase consumer trust in a brand. (Forbes, 2018)
  • 43% of B2B marketers cite blogging as their most important type of content. (Social Marketing Industry Report, 2017)
  • 43% of people skim through blog posts. (HubSpot, 2018)
  • Titles with 6-13 words attract the highest and most consistent amount of traffic. (HubSpot, 2016)

Content Strategy

  • 32% of marketers view visuals as the most important type of content for businesses. (HubSpot, 2018)
  • Content marketing obtains three times more leads as compared to paid search advertising. (Content Marketing Institute, 2017)
  • 51% of B2B marketers see the creation of visual assets as a priority in their content marketing strategy. (HubSpot, 2019)
  • 45% of B2C marketers view visuals as the most important type of content. (Content Marketing Institute, 2017)
  • LinkedIn is the most effective social media platform for delivering content and securing audience engagement. (LinkedIn, 2017)
  • 47% of buyers viewed 3-5 pieces of content before initiating contact with a sales representative. (Demand Gen Report, 2016)

Podcasts

  • 17% of marketers intend to add podcasting to their marketing efforts within the next 12 months. (HubSpot, 2018)
  • 69% of podcast listeners do so on a mobile device. (Convince & Convert, 2018)
  • 27% of men and 24% of women listened to podcasts in the previous month. (Edison Research, 2018)
  • Based on the time of consumption, podcasts are the number one audio source. (Edison Research, 2018)

Social Media Statistics

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Did you know that there are 3.499 billion active social media users worldwide, forming about 45% of the total population? Social media platforms provide marketing opportunities for businesses to reach out to audiences of all demographics and have since become an essential tool in most marketing strategies. Social media statistics will help you learn about the benefits of using different platforms, so you can strategize and implement marketing strategies effectively.

Facebook

  • As of 2019, there are about 2.38 billion monthly active users (MAU) on Facebook. (Fortune, 2019)
  • 2.2 billion fake accounts were removed in the first quarter of 2019. (Fortune, 2019)
  • Facebook has around 243 million MAU in the U.S. and Canada, 384 million MAU in Europe, 981 million MAU in Asia-Pacific, and 768 million MAU in the rest of the world. (Business Insider, 2019)
  • In June 2019, 1.59 billion people log onto Facebook daily. (Zephoria via Facebook, 2019)
  • India has the largest number of Facebook users in the world at 270 million, followed by the United States (190 million) and Indonesia (130 million). (Statista, 2019)
  • Mobile advertising revenue is reported to represent approximately 94% of advertising revenue for Q2 2019. (Zephoria, 2019)
  • 54% and 46% of Facebook users are women and men, respectively. (Sprout Social, 2019).
  • Highest traffic on Facebook occurs between 1 pm to 3 pm. (Zephoria, 2019)
  • Engagement is 18% higher on Thursdays and Fridays. (Zephoria, 2019)

Instagram

  • The United States has the largest number of Facebook users in the world at 110 million, followed by Brazil (70 million) and India (69 million). (Statista, 2019)
  • 80% of Instagram users follow a business account. (Awario, 2019)
  • Instagram has over 1 billion monthly active users as of 2018. (TechCrunch, 2018)
  • Over 500 million active users use Instagram daily. (Oberlo, 2019)
  • 71% of Instagram users are below the age of 35 (Statista, 2019).
  • 400 million accounts use Instagram Stories on a daily basis. (Awario, 2019)
  • 83% of Instagram users discover new products or services on Instagram, while 81% use it to research on products or services, and 80% rely on the platform to decide whether to buy a product or service. (Facebook, 2019)
  • In January 2019, there were 500 million daily active Stories users on Instagram. (Statista, 2019)

LinkedIn

  • 91% of marketing executives chose LinkedIn as the top place to find relevant and high-quality content. (Foundation, 2019).
  • Career Management is the most popular long-form post topic. (LinkedIn, 2017)
  • As of 2017, there are 500 million LinkedIn users. (Business Insider, 2017)
  • 94% of B2B marketers use LinkedIn as a channel to distribute content. (Foundation, 2019)
  • The average CEO has 930 connections. (LinkedIn, 2017)
  • There are 39 million students or recent graduates on LinkedIn.(LinkedIn, 2017)
  • The average user spends 17 minutes per month on LinkedIn. (LinkedIn, 2017)
  • 92% of B2B marketers use LinkedIn for their digital marketing. (Foundation, 2019)
  • 56% of LinkedIn users are male. (LinkedIn, 2017)

Pinterest

  • As of 2018, there are 250 million active users on Pinterest. (Hootsuite, 2019)
  • 67% of Pinterest users are below the age of 40. (Brandwatch, 2019)
  • Of all the new registered accounts in 2018, 50% were men. (Hootsuite, 2019)
  • 80% of Pinterest users access the platform via mobile. (CoSchedule Blog, 2018)
  • 90% of weekly users rely on Pinterest to make decisions about purchases. (Hootsuite, 2019)
  • Pinterest users spend 29% more during their shopping than non-users. (Hootsuite, 2019)

Snapchat

  • As of 2019, Snapchat has 190 million daily active users. (Statista, 2019)
  • Snapchat users visited the app for 34.5 minutes on average in September 2018. (CNBC, 2018)
  • Snapchat users below 25 years old visit Snapchat over 20 times and spend more than 30 minutes on the app daily. (Zephoria, 2019)

Social Media Management

  • Around 3 billion people use social media worldwide. (BrizFeel, 2018)
  • Branded content on social media is two times more likely to engage audiences between 55 and 64 years old than those below the age of 28. (BrizFeel, 2018)
  • 86% of consumers preferred a brand with an authentic and honest personality on social networks. (Smart Insights, 2017)
  • In general, user-generated content in social networks has a 4.5% higher conversion rate. (Sprout Social, 2016)

Social Media Usage

  • On social media, written articles, videos, and images engage audiences the most. (Clutch, 2017)
  • 97% of marketers rely on social media to reach out to their audiences. (Lyfe Marketing, 2018)
  • Using social media and watching videos are two of the most popular online activities. (Smart Insights, 2018)
  • Over 50% of Internet users follow a celebrity or influencer on social media. (BrizFeel, 2018)

Twitter

  • As of 2018, there are 369 million monthly active users on Twitter. (Statista, 2018)
  • 79% of Twitter’s monthly average users are not based in the U.S. (Hootsuite, 2018)
  • 77% of users feel better about a brand if their Tweet was replied to. (Brandwatch, 2019)
  • Tweets with videos get over six times as many retweets as tweets with photos. (Wochit, 2018)
  • 46% of users are active on Twitter daily. (Awario, 2019)

Visual Content

  • Content marketing results in thrice the number of leads as compared to paid search advertising. (Content Marketing Institute, 2017)
  • 47% of prospects check out 3 to 5 pieces of content before making a decision on whether to initiate a purchase. (Demand Gen Report, 2016)
  • In 2016, 100 million hours of video content were viewed on Facebook daily. (Facebook, 2016)
  • 64% of internet users are more likely to purchase a product online after watching a video. (Forbes, 2017)

Video Marketing Statistics

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Video marketing uses videos to engage a target audience and promote a product or service. Commonly seen on social media platforms, it has become a popular strategy for marketers due to its effectiveness in reaching out to consumers and ease of implementation. Video marketing statistics will help you understand the current trends, and how you can use it successfully.

Product Video

  • Having product videos can increase purchases by as much as 144%. (Neil Patel, 2017)
  • Close to 50% of Internet users search for videos related to a product or service before visiting a store. (Google, 2016)
  • 62% of people said their interest in a product grew after seeing it in a Facebook Story. (Marketing Land, 2018)
  • 4 in 5 consumers believe that demonstration videos are helpful. 92% of marketers make videos with assets they have on hand. (Animoto, 2017)

Social Video

  • 41% of marketers intend to use Facebook videos as part of their content strategy in the next year. (HubSpot, 2018)
  • 45% of people watch over an hour of Facebook or YouTube videos a week. (HubSpot, 2016)
  • Square videos are more effective as compared to horizontal videos on Facebook. (Animoto, 2017)
  • 75% of millennials watch videos on various social media platforms daily. (Animoto, 2017)
  • 64% of consumers were influenced by a marketing video on Facebook that led to a purchase decision within the last month. (Animoto, 2017)

Video Analytics

  • 43% of people want to see more video content. (HubSpot, 2016)
  • 81% of marketers are creating videos that are optimized for mobile viewing. (Animoto, 2017)
  • 100 million hours of video content is watched on Facebook every day. (CoSchedule Blog, 2018)
  • Having a video thumbnail in search results can lead to twice the amount of search traffic. (Search Engine Journal, 2018)
  • 56% of all videos published in 2017 are shorter than two minutes. (CoSchedule Blog, 2018)
  • Video content led to a 157% increase in organic traffic from SERPs (Search Engine Results Pages). (Wordstream, 2018)
  • Videos will represent 82% of all web traffic by 2021. (Business Insider, 2017)

Youtube

  • 45% of marketers intend to include YouTube as part of their content strategy in the next year. (HubSpot, 2018)
  • There are 1.9 billion monthly active users on YouTube as of 2018. (Omnicore, 2018)
  • 70% of YouTube video watchtime are from mobile devices. (Awario, 2019)
  • Two-thirds of users watch YouTube on another screen while watching television at home. (Google, 2016)
  • An average of 5 billion YouTube videos are viewed every day in 2018. (Omnicore, 2018)
  • YouTube services 95% of all Internet users. (Omnicore, 2018)
  • Among millennials, YouTube forms two-thirds of the premium online videos watched in devices. (Google, 2016)
  • 55% of YouTube users are male. (Awario, 2019)
  • 32% of prospects engage with branded videos on YouTube. (Tubular Insights, 2017)

Email Marketing Statistics

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Email marketing is one of the most familiar marketing strategies and remains an essential tool for any marketer. Emails are sent to both prospects and customers, with the aim of converting the former, and retaining the latter. Email marketing statistics help you discover how emails can be effectively used to reach out to your target audience.

Click-Through Rate

  • Arts and entertainment, construction, human resources, legal and government, and real estate have the highest email open and click-through rates. (HubSpot, 2018)
  • Users who read emails on mobile and open an email a second time from a computer are 65% more likely to click through. (Campaign Monitor, 2019)
  • 15% of marketers say that their company does not regularly review email opens and clicks, while 23% say that they have integrated their websites and emails to track what happens after a click. (MarketingProfs, 2016)
  • Emails sent out on Tuesdays receive the highest open rates. (Wordstream, 2017)
  • Marketing and advertising companies have the lowest email open rates. (HubSpot, 2018)

Email Copy

  • 66% of marketers personalize their emails based on age demographics. (Campaign Monitor, 2018)
  • 56% of brands that included an emoji in their email subject line saw a higher open rate than those that did not do so. (Forbes, 2017)
  • Almost 50% of marketers occasionally test alternate subject lines to optimize email performance. (MarketingProfs, 2016)
  • Only 9% of email subject lines include emojis. (GetResponse, 2018)
  • 91% of consumers want to hear from companies they do business with via email. (Sleeknote, 2019)
  • Transactional emails are eight times more likely to be opened as compared to regular marketing emails. (Sleeknote, 2017)

Email Segmentation

  • 42% of marketers do not send email messages that are targeted, while only 4% use layered targeting in their emails. (MarketingProfs, 2016)
  • 83% of companies use at least basic segmentation for their emails. (Econsultancy, 2016)
  • 51% and 50% of marketing influencers mentioned the ability to segment email lists and individualize email campaign messaging as the most effective personalization tactics, respectively. (Ascend2, 2016)
  • Recipients of marketing emails are 75% more likely to click on emails from segmented campaigns than non-segmented campaigns. (MailChimp, 2017)

Email Usage

  • There are over 6.69 billion email accounts as of 2018. (Radicati Group, 2018)
  • The number of email accounts that are active is expected to reach 5.6 billion in 2019. (Statista, 2019)
  • There are over 1 billion active Gmail users globally. (Statista, 2016)
  • About 49% of businesses use some form of email automation. (Emailmonday, 2018)
  • Emails that do not display correctly on mobile may be deleted within three seconds. (Campaign Monitor, 2018)
  • 86% of professionals prefer to use emails when communicating for business purposes. (HubSpot, 2017)
  • 78% of consumers have unsubscribed from emails as a brand was sending out too many. (HubSpot, 2016)

Mobile Email

  • 73% of companies saw mobile device optimization of emails as a priority. (Campaign Monitor, 2018)
  • IT, B2B, and wholesale companies have the weakest mobile email opens, while television/radio/film, events, and real estate have the strongest mobile email opens. (Campaign Monitor, 2018)
  • Mobile users check their email three times more as compared to non-mobile users. (Campaign Monitor, 2018)
  • 52% of customers are less likely to engage with a company if they have bad mobile experience. (Campaign Monitor, 2018)
  • 35% of business professionals check their emails on their mobile devices. (Convince & Convert, 2018)
  • By the end of 2018, 80% of email users are expected to access their email accounts via a mobile device. (Radicati, 2018)
  • The Apple iPhone (29%) and Gmail (27%) are two of the most popular ways to read emails. (Litmus, 2018)

Lead Generation Statistics

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Lead generation is the identification of prospects, with the idea of converting them into customers. Contact is then initiated with these leads to generate their interest. Lead generation statistics will help you gain insight on how this strategy can be used to convert your target audience into paying customers effectively.

Demand Generation

  • 68% of B2B businesses use strategic landing pages to obtain leads. (Marketo, 2018)
  • In 2018, 70% of marketers expected their demand generation budgets to increase, and 34% believed their spending would grow by more than 20%. (Demand Generation Benchmark Survey, 2018)
  • 79% of B2B marketers cite emails as the most effective distribution channel for demand generation efforts. (Content Marketing Institute, 2018)
  • For B2B businesses, events help to produce the most leads, while case studies help to convert and accelerate the most leads. (Marketing Charts, 2018)
  • 61% of marketers view traffic and leads generation as their top challenge. (HubSpot, 2018)
  • 53% of marketers use interactive content as part of their lead generation efforts. (Content Marketing Institute, 2016)
  • Most medium to large organizations receive an average of less than 5,000 marketing qualified leads every month. (HubSpot, 2017)

Marketing Analytics

  • 85% of B2B marketers see lead generation as their most important goal for content marketing. (Ring Lead, 2017)
  • For content marketers, the top three organizational objectives are lead generation, sales, and lead nurturing. (Wordstream, 2018)
  • 27% of marketers say that securing enough budget is their top challenge in marketing. (HubSpot, 2018)
  • 39% of marketers say that proving the ROI (Return on Investment) of their marketing activities is their top challenge in marketing. (HubSpot, 2018)
  • 72% of organizations that calculate ROI believe that their marketing strategy is effective. (HubSpot, 2016)
  • Marketers that calculate ROI are 1.6 times more likely to receive higher budgets as compared to those who don’t. (HubSpot, 2016)

Marketing Automation

  • Companies that automate lead management see an increase of 10% or more in revenue in 6-9 months. (Strategic IC, 2017)
  • Businesses that nurture leads make 50% more sales at a cost that is 33% less than non-nurtured prospects. (Strategic IC, 2017)
  • 69% of marketers see the conversion of leads as their top priority. (HubSpot, 2017)
  • 79% of top-performing companies have been using marketing automation for three or more years. (Venture Harbour, 2017)
  • Marketing technology makes up 33% of the average marketing budget. (Gartner, 2016)
  • For optimizing marketing automation, mapping the customer experience and use of personalized content are seen as the most effective tactics. (Ascend2, 2018)
  • Marketing technology spend is now higher than the advertising spend for companies. (Gartner, 2016)
  • Marketers say that the most significant benefit of automation is saving time. (Venture Harbour, 2017)
  • Nearly 90% of agencies believe that their marketing automation strategy is successful. (SharpSpring, 2017)

Advertising Statistics

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Digital advertising is everywhere, and most businesses, regardless of their size or industry, will rely on this tool to attract customers. Usually paid for, great advertising will not only increase brand awareness but also help build a strong and loyal customer base. Advertising statistics help you learn the tactics that are commonly used today and how they can be used towards your target audience.

Ad Blocking

  • In 2019, 47% of internet users worldwide use an ad-blocker. (Digital Information World, 2019)
  • The number of desktop and laptop users who use blockers is over twice the number of smartphone users who use blockers. (Business Insider, 2017)
  • Adblock Plus is currently the most popular ad-blocking app available. (VPN Mentor, 2019)
  • 77% of consumers agree that they would prefer to filter ads than to completely block them. (HubSpot, 2016)
  • 41% of people using ad-blockers found out about them through word of mouth. (HubSpot, 2016)
  • The top three motivations for ad-blocking are "too many ads," "annoying or irrelevant ads," and "intrusive ads." (VPN Mentor, 2019)

Display Advertising

  • 73% of people dislike pop-up ads. (HubSpot, 2016)
  • Banners, native ads, and social media ads the three most popular display ad types. (Match Craft, 2018)
  • 72% of consumers would have a lower opinion of a brand if they subjected the consumer to pop-up ads. (HubSpot, 2016)
  • 81% of consumers have closed a browser or exited a webpage because of a pop-up ad. (HubSpot, 2016)
  • 53% of users say that they are more likely to take a look at a native ad than a banner ad. (Small Business Trends, 2018)

Mobile Advertising

  • 70% of people dislike mobile ads. (HubSpot, 2016)
  • Consumers now spend over five hours a day on their smartphones. (AdWeek, 2018)
  • Marketers and advertisers are setting aside 51% of their budgets for mobile ads. (Impact, 2017)
  • Both desktop and mobile ads deliver effective branding, but mobile ads perform better. (Com Score, 2016)
  • Google drives 95% of all paid search ad clicks on mobile. (Business Insider, 2016)
  • Two-thirds of consumers can recall a specific brand they have seen advertised on mobile in the last week. (Business Wire, 2018)
  • 60% of consumers click on mobile ads at least weekly. (Business Wire, 2018)

Pay-Per-Click (PPC)

  • 49% of people said they click on text ads. (Blue Corona, 2019)
  • Businesses earn an average o f$2 for every $1 they spend on AdWords. (Blue Corona, 2019)
  • 63% of people would click on a Google ad. (Search Engine Land, 2019)
  • The average cost-per-click (CPA) in AdWords across all industries is $2.32 on the search network and $0.58 on the display network. (Wordstream, 2016)
  • 66% of buyer-intent keywords are paid clicks. (Clever Clicks, 2018)

Video Advertising

  • 54% of consumers want to see more video content from a brand or business they support. (HubSpot, 2017)
  • People pay attention to video content as compared to written content and podcasts, which they prefer to skim through or watch while they multitask. (HubSpot, 2017)
  • Millennial consumers show the strongest preference for video content created by brands. (HubSpot, 2017)
  • 99% of marketers who currently use video content say that they'll continue to do so in 2018. (HubSpot, 2018)
  • If video and text are both available on the same page, 72% of people prefer to watch the video to learn about a product or service instead of reading the text. (HubSpot, 2018)
  • 81% of consumers mute video ads. (Optinmonster, 2018)
  • 65% of marketers who currently don’t use video content intend to start in 2018. (HubSpot, 2018)
  • By 2021, video advertising is expected to grow to a $22 billion industry. (eMarketer, 2018)
  • In 2017, the biggest increase in video CTR (click-through rate) was among desktop users, while CTR on tablets slightly decreased. (Wordstream, 2018)

Marketing Technology Statistics

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Marketing technology is essentially a combination of marketing and technology by leveraging on technology-based tools to perform marketing activities effectively and efficiently. Marketers often use a group of tools (known as a ‘stack’), which varies depending on the size of the business and the industry. Marketing technology statistics help you discover the best tools and how they can be used to manage your marketing strategies.

Messaging Apps

  • 24% of marketers intend to include messaging apps as part of their content strategy within the next year. (HubSpot, 2018)
  • 105 million people use Facebook Messenger monthly as of 2018. (Statista, 2018)
  • An estimated 2.48 billion people will have messaging apps by 2021. (Statista, 2018)
  • 17% of people delete apps as they are not useful, while 17% delete them because they take up too much storage space. (Marketing Sherpa, 2017)
  • Whatsapp was the most popular mobile messenger app worldwide as of July 2018. (Statista, 2018)
  • There have been over 4 billion downloads of messenger apps. (HubSpot, 2016)
  • 6 of the top 10 most used apps globally are messaging apps. (KPCB, 2016)
  • Comparing monthly active users, messaging apps are 20% more popular than social media platforms. (Business Insider, 2016)
  • 60% of WeChat users in China open the app more than 10 times every day. (eMarketer, 2016)
  • The average revenue from messaging apps is expected to be over $15 per user by 2020, driven mainly by chatbots. (Media Kix, 2017)
  • 4 out of 10 mobile users use Facebook Messenger. (eMarketer, 2016)

Mobile

  • 48% of customers first began searching for the product they bought on mobile. (Google, 2018)
  • One-third of people use their smartphone as their primary device to access the Internet. (HubSpot, 2016)
  • 34% of online retail purchases are now made on mobile devices. (Google, 2016)
  • 89% of people with smartphones use apps, while 11% use websites. (Disruptive Advertising, 2018)
  • 57% of mobile users will not recommend a business that has a poorly designed or unresponsive mobile website. (Sweor, 2017)
  • On average, users spend 69% of their media time on their smartphones. (Comscore, 2017)
  • Mobile websites that are able to load in 5 seconds or less result in a viewing session that’s 70% longer, as compared to their slower counterparts. (Google, 2017)
  • Marketers and advertisers are setting aside 51% of their budgets for mobile ads. (TechCrunch, 2016)
  • A delay of one second in mobile page responses can reduce conversions by as much as 7%. (99 Firms, 2019)
  • Users spend 90% of their time on mobile in apps. (eMarketer, 2018)

Artificial Intelligence (AI)

  • Although only 15% of enterprises were using AI as of 2018, 31% said it was on their agenda for the next 12 months. (Adobe, 2018)
  • PWC named AI as one of the eight essential technologies that matter most for businesses today. (PwC, 2017)

Sales Statistics

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Sales is a critical component in most businesses, and having effective marketing will go a long way in increasing sales, hence both elements are closely linked. Sales statistics help you identify ways to strengthen this relationship, to ensure that both work well together in boosting customer engagement and sales.

CRM

  • 18% of salespeople do not know about CRM. (HubSpot, 2017)
  • 23% of salespeople see manual data entry as the biggest challenge they face when using their current CRM. (HubSpot, 2017)
  • 17% of salespeople said lack of integration with other tools was the biggest challenge when using their current CRM. (HubSpot, 2017)
  • 40% of salespeople still rely on informal tools such as Microsoft Excel or Outlook to store leads and customers data. (HubSpot, 2016)
  • 27% of salespeople spend an hour or more doing data entry every day. (HubSpot, 2018)
  • CRM, social prospecting, data and list services, email engagement, phone, and sales cadence are some of the most popular sales tools. (Hubspot, 2018)

Selling

  • 75% of companies view closing deals as their top sales priority. (HubSpot, 2018)
  • Salespeople consider prospecting as the toughest part of the sales process. (HubSpot, 2018)
  • 58% of buyers want to discuss pricing on the first sales call, while 65% of salespeople prefer to keep the conversation focused on goals. (HubSpot, 2016)
  • Successful sales representatives are 10 times more likely to use words that are collaborative, such as “us,” “we,” and “our.” (Zety, 2019)
  • 20% of salespeople contribute to 80% of sales. (Zety, 2019)
  • 40% of salespeople say that trying to get a response from prospects is increasingly difficult. (HubSpot, 2018)
  • 37% of salespeople struggle the most with prospecting. (HubSpot, 2017)
  • 30% of salespeople say that the act of closing deals is increasingly tough. (HubSpot, 2018)

Service-Level Agreement (SLA)

  • 26% of the people surveyed have a formal SLA between marketing and sales. (HubSpot, 2018)
  • 7% of salespeople described the leads they received from marketing as very high quality. (HubSpot, 2018)
  • 28% of salespeople found marketing to be their best source of leads (HubSpot, 2018)
  • Organizations that have an SLA are three times more likely to be effective. (HubSpot, 2017)
  • 52% of marketers claim they provide salespeople with their highest quality leads, while salespeople rank marketing-sourced leads last in terms of quality. (HubSpot, 2017)
  • 85% of marketers that have an SLA believe that their marketing strategy is effective. (HubSpot, 2018)

Social Selling

  • 28% of companies made social selling a priority. (HubSpot, 2018)
  • 65% of salespeople who relied on social selling filled their pipeline, while only 47% of sales representatives who did not filled theirs. (HubSpot, 2018)
  • Four in ten reps have recently closed two to five deals as a result of social media. (HubSpot, 2018)
  • Social selling in 14 common industries such as computer software, healthcare, and marketing and advertising, has influenced half of the revenue. (HubSpot, 2018)
  • By using social selling tools, win rates and deal sizes can increase by 5% and 35% respectively. (HubSpot, 2018)

It is essential to be aware of the latest developments in the marketing industry, and prevent yourself from falling behind. Statistics help you get to the heart of what matters, so you can keep up without spending too much time.

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