Here are some interesting WeChat statistics that will help you understand just how powerful this platform is. After all, nothing beats concrete proof, right? So, before you go ahead and formulate your WeChat marketing strategy, I’d strongly recommend that you check out these statistics.
1. WeChat has over 1 billion monthly active users.
[Source: CHINA INTERNET WATCH]
Originally launched by Tencent in January 2011 as a messaging app, WeChat has grown by leaps and bounds in China. It went on to become an integral part of people’s lives helping them connect with friends and family through text messages, voice, and video calls. A whopping 38 billion messages are exchanged on WeChat every day.
However, WeChat isn’t limited to just being a messaging app. It also allows you to read news, play games, shop, share glimpses of your life, read interesting articles, make payments, book a cab, and so much more. The immense popularity of this platform is the force that drives countless brands to invest heavily in WeChat marketing.
WeChat is the most actively used social media platform in China [Source: Hootsuite]
2. Senior citizens are the fastest growing segment with more than 50 million users.
In their 7th annual Global Partner Conference in 2017, Tencent announced that WeChat had more than 902 million daily active users on average. However, people between the ages of 55 and 70 constituted their fastest growing user group.
This was a result of some serious efforts that Tencent put in to increase WeChat’s senior citizen user base which constituted just 1% of their monthly active users in the previous year. So, if your business caters to this particular demographic alongside others, WeChat marketing might be extremely beneficial for you.
Percentage of WeChat data traffic among various age groups. [Source: WeChat Economic & Social Impact Report 2017]
3. 80% of the top 500 Chinese companies are registered users of WeChat Work.
[Source: CHINA INTERNET WATCH]
Okay, so what’s WeChat Work? It’s an evolved version of this all-in-one communications app suitable for businesses to communicate with their employees and customers.
Enterprises can use it to share important announcements with their employees, manage time and attendance, manage tasks, create reports, and a whole lot more. Employees can even make work related calls that are billed to the company and send and receive emails using the app. The app integrates with multiple other third-party apps for accounting, workflow management, HR operations, CRM, and so on.
However, the best part about WeChat Work is that it allows companies to connect with their prospects and customers more personally. They can send personalized product or service recommendations to prospects based on their browsing history. They can even send them service reminders or product information and resolve their queries or issues through the platform.
No wonder that there are over 1.5 million registered companies across 50 industries or more on WeChat Work. So, even if your business caters to other businesses, WeChat marketing is still a lucrative option.
4. Over 580,000 WeChat Mini Programs were created within a year of its launch.
Launched in January 2017, Mini Programs are certain sub-applications within WeChat that enable users to access third-party service providers related to food, education, travel, tickets, and so on. The main advantage to users is that they don’t need to install separate applications for each of these. WeChat Mini Programs allow users to access these services from within the app and exit them after use in a seamless manner.
By the end of 2017, 580K Mini Programs were created and this number has now crossed the 1 million mark. 64.4% of WeChat users believe that Mini Programs have made their lives extremely convenient. It’s no wonder that 230 million people use Mini Programs daily and this number is expected to reach 350 million by the end of this year.
Average length of visit on Mini Programs. [Source: WalktheChat]
In fact, some companies have observed higher conversion rates on their Mini Program than their native app. For example, ecommerce brand Mogujie noticed that their daily average conversion rate on their Mini Program was double that of their app.
Not just that. Even offline stores like Yonghui Superstores saw a huge increase in their user digitization rate after adopting the Mini Program. It went from 30% to 87% in just three months.
Mini Programs have been leveraged successfully by companies in other industries as well. Bus Steward launched a Mini Program to help passengers purchase tickets and adopt smart travel options spanning 13 cities in Jiangsu. This Mini Program had been used over 11 million times by the end of 2017.
5. WeChat has more than 10 million Official Accounts
Official Accounts provide businesses a means to interact with their customers and prospects, share content, promote their products and services, and make sales. They’re the equivalent of Facebook Pages. Brands can leverage them to increase their visibility, grow followers, send them notifications, and redirect them to their website or product pages.
Subscriptions of Official Accounts in different categories [Source: WeChat Economic & Social Impact Report 2017]
Official Accounts have been immensely beneficial to businesses and have provided them with a low-cost tool for marketing their products and services. In fact, more than 32% of businesses have been able to sell products using Official Accounts while 40% have used it to provide customer or public service. Another 34% of businesses were able to reduce costs by more than 30% using Official Accounts.
6. 70 million people use WeChat outside of China.
[Source: Business Insider]
While most of the WeChat user base is located in China, there is a large chunk of users in other countries as well. Since the domestic market was nearly saturated, the company started venturing into other emerging markets such as South East Asia, India, and Latin America. So, if you’re looking to gain a foothold in these markets besides China, WeChat marketing is definitely the way to go.
The statistics mentioned above are pretty impressive and illustrate just how powerful WeChat has turned out to be. So, if you still haven’t considered integrating it into your overall marketing strategy, it’s high time that you start doing so.
Can you think of any other interesting WeChat statistics we might have missed out on? Share them with us in the comments below.