"Consumer buying behavior has drastically changed — today, most consumers are purchasing products online, including almost 70% of millennials. In 2019, nearly two-thirds of businesses ( 64% ) had a website. If you don't have one, you could be falling behind your online competition.
So, while it’s a great step to have a website and a Facebook page, there’s more to the transformation than just having an online presence — technology should be ever-present in all of your business operations. This piece will explore the digital transformation, why businesses are getting on board, and outline the roadmap for enacting one for your business. We’ll also give some real-life success stories from companies that have bought into the digital transformation."
By: https://blog.hubspot.com/marketing/what-is-digital-transformation