With more than 200 aspects in Google’s algorithm, search engine optimization is the most complex process. However, the most challenging part about SEO is its constantly changing nature and rules that you must know. As search engines endeavor to enhance the search results quality, some ranking features change while some new features get added. To aid you to stay updated and be ahead in the game, here we talk about some major trends that are receiving momentum:
Companies that use content marketing solution for their business growth attain higher conversion rates than those who have not started leveraging it in their marketing tactic. Content marketing allows you to create great resources, to target your dream customers, help them and build a rapport with them. Once companies established that connection, it becomes easier to change the leads into customers.
Successful marketing will involve crafting great content that readers can relate to. You want them to feel, think, and respond. Content can be emotional, fun, and also deep, depending on your subject.
Social media sites have given users the power of expressing their views on any subject and make it the most-talked-about trend. These platforms allow people to create profiles, share their views and images, express reactions through emoticons and connect with friends. There are five most common social media websites which differ by their usage level in various demographics and nations.